OTT IN UAE: Why Dubai Brands Prefer OTT Advertising

Fri, 09 Jan 2026 07:34:23 +0000

OTT IN UAE has rapidly become one of the most discussed topics in Dubai’s digital marketing ecosystem—and for good reason. As consumer attention shifts away from traditional television and saturated social media feeds, Over-The-Top (OTT) advertising is emerging as a powerful, data-driven alternative. In the UAE, where internet penetration exceeds 99% and smart TV adoption continues to rise, OTT platforms have become a daily part of entertainment consumption. According to regional media insights, UAE viewers spend significantly more time on streaming platforms than on linear TV, especially among Gen Z and millennial audiences.